DTC Podcast
DTC Podcast
May 20, 2020
The "It's True" Ad Copy Hook
Play • 27 min

🚀🔪AKNF #5 is LIVE 🚀🔪  

This week we discuss:  

🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns  

👟We bought Vessi shoes and this happened (experiential marketing)  

🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products  

🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners

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