DTC Podcast
DTC Podcast
Mar 9, 2021
Tuft & Needle and SheerID on Celebrating Your Customer’s Identity
Play • 31 min

This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId.   

Here are some key takeaways from their chat:  

📦  Why you should make a hate list 

📦  Consider the role of customer identity 

📦  Lead with value 

📦  Invest in stories

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