This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId.
Here are some key takeaways from their chat:
📦 Why you should make a hate list
📦 Consider the role of customer identity
📦 Lead with value
📦 Invest in stories