DTC Podcast
DTC Podcast
Jul 10, 2020
Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11) with Julien Normand and Brett Turner
Play • 35 min

A wise meme once said 💁🏻‍♂️ "It's Free Real Estate."

I don't think they were talking about email marketing, but they could have been.

Pilothouse has been building our team for the past few months, sniping expert @Julien Normand to lead the charge. We're now trailblazing with several of our brands on the ecommerce and lead generation side.

Today we dove deep with @pilothouse head of email @Julien Normand on email for ecommerce AND lead gen, with in-house lead gen expert @Brett Turner


📧Julien’s basic ecom email philosophy strategy
📧Building education into your email flow 30-40% promo 60-40% educational
📧We see brands using soft CTA to just get the email
📧It’s ok to give an offer right away in email, but the focus should be building trust and
📧Which ESPs are preferred (different on Ecom and Lead Gen)
📧Multi-touch point email campaign for lead gen example. Touch points increase conversion!
📧HTML vs Plain Text in Email
📧Headlines for Open Rate vs Click Rate (Does Clickbait work?)
📧Julien talks about headlines and open rates
📧Email marketing segmentation - How much is enough?
📧Post purchase flow for best LTV
📧Where and how to use emojis for best results
📧Julien’s final words on Email marketing “Do Better!” (*stinger potential)
📧Sunset Flows, or manual list scrubs are a must!

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