As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions.
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Elizetxe’s (pronounced el-is-et-chay) superpower is his commitment to challenging the status quo. His trailblazing attitude inspires others to think differently.
When it comes to growth, Josh is always willing to explore and experiment in many dimensions at once, both through ad-driven DTC, retail, billboards and more.
What follows is an unpacking of Josh’s central ideas about growth that he’s learned throughout the process of scaling his company beyond $100M.
Prepare to grow your operation
🔵 Head & the heart: It is essential to have clarifying conversations to determine what success means to you, and what end goal you’re looking to achieve. Is your goal to provide for 5 to 10 people? Are you looking to create a generational company you can pass down to your children? Dig deep to unpack what making an impact means for you and your business. As Elizetxe puts it, thinking about scale starts in your brain and your heart.
🔵 Brace yourself: Be proactive as you prepare to scale. Take what you’re doing and multiply it by 100. What systems and how many people will you need to accommodate that growth? Start to take the next best affordable steps to work towards that goal, putting in place the building blocks for that growth moment.
🔵 Macro management: Elizetxe advocates a high-expectation, low-pressure managerial style. Give your hiree’s full control. Be sure to brace yourself for growing pains in delegation and relinquishing control when scaling to a bigger team. A lot of stress can be reduced by due diligence in the hiring process - hire someone you trust to sit in the driver’s seat.
🔵 Swim with sharks: As you scale, hire those that share your risk appetite. You want your team filled with scrappy folks who are operating on your level. Only egotistical leaders are intimidated by hiring entrepreneurial forces to be reckoned with.