This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation.
Listen to the entire pod for:
🚀 The #1 thing DTC brands get wrong with email segmentation
🚀 The three most important types of email segmentation
🚀 What is a sunset flow, and how can you use one?
🚀 Campaign segmentation for your VIP customers
🚀 Launching new products with SMS campaigns
🚀 Utilizing predicted next purchase date
Make sure you listen for the team’s mark-down marketing epiphany! 😆