DTC Podcast
DTC Podcast
May 26, 2020
Advanced Lead Generation in 2020
Play • 36 min

In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa  

‣ What's Working with Lead Gen in 2020  

‣ Benefits from Lockdown for Lead Generation  

‣ How has Lead Generation Evolved in the last 5 years  

‣ Optimium form length (push the info onto the phone)  

‣ multi-touch marketing for lead gen (incorporating SMS + Push)  

‣ Lead Generation Ad Content (What Works?)  

‣ Which Niches are Popping for Lead Gen?  

‣ Automation and aggregation in the Lead Gen space  

‣ Telemedicine Client with multiple Touchpoints  

‣ Server to Serve Tracking - Benefits, what it enables, how to set it up  

‣ Main takeaways: Smarter customers and more automated middlemen

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