Michael Carter - Marketing for Accounting Firms - Part 2 - Strategies & Tactics
Play • 57 min

On this second part of our podcast with MC Carter, he provides us with a more in-depth understanding of strategies and tactics with regards to marketing and scaling advisory services, his perspective on leadership, and what and how to offer additional help to your clients.

We catch up with Michael Carter, Founder and CEO of Practice Paradox as he shares:

  • Exploring the reasons for choosing to do advisory vs pure compliance in your practice
  • Most effective marketing strategies for accounting firms
  • How Practice Paradox can create and implement your marketing strategy and ROI on that
  • How to value price your services
  • Importance of SEO for your business and how to go about improving your client attraction strategy
  • Marketing automation tactics and tech stack
  • Do you need a marketing person in house?

“People are silently begging to be led”


Michael Carter is the founder and director of Practice Paradox. He loves innovation, creating systems, solving business problems and strategizing. His focus is teaching Accounting firms proper marketing and fruitful communication, helping them bring about a thriving life for their clients.

He successfully managed multiple businesses in the past and to him - business is a game with players, rules, strategies and ways to win and ways to lose. And it’s a game he enjoys playing!

Some quick facts:

  • A speaker at MYOB Partner Connect 2019 and Accounting Business Expo 2020.
  • Founder of Spinalsensa, and Co-Founder of Business Fitness
  • Has a degree in Industrial Design (Product Design) and an MBA in Entrepreneurship and New Venture Management

Show Notes

Contact Info

You can find out more about Michael Carter and his firm Practice Paradox from their website: https://practiceparadox.com.au/

To find out more about RecruitmentExpert please go to www.recruitmentexpert.com.au or email

Michael Edelstein: michael@recruitmentexpert.com.au

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