Michael Carter - Part 1 - Marketing for Accounting Firms - Your ability to Communicate and Deliver Value
Play • 51 min

A marketing pro, innovator and a problem solver, Michael Carter gives us his insights - both personal and business wise - on how a practice can achieve the utmost growth and apply strategic thinking to your marketing.   

We catch up with Michael Carter, Founder and CEO of Practice Paradox as he shares:

  • Where the idea of the firm's name originated from, his favorite paradoxes in life and how it relates to the Accounting profession
  • How Accounting is about people instead of numbers and to engage your staff
  • The differentiators between the top 5% and the remaining 95%
  • The compliance vs advisory business and how to effectively help your clients
  • Caring about your branding and design as part of strategic marketing
  • How to attract minders and finders vs just just grinders
  • The proper approach to marketing, digital content and the multiple levels of delegation
  • How practices can deliver and scale advisory services quickly and why a lot of practices fail

Some quick facts:

  • A speaker in MYOB Partner Connect 2019, Accounting Business Expo 2020,
  • Founder of Spinalsensa, and So-Founder of Business Fitness
  • Has a degree in Industrial Design (Product Design) and an MBA in Entrepreneurship and New Venture Management


Michael Carter is the founder and director of Practice Paradox. He loves innovation, creating systems, solving business problems and strategizing. His focus is teaching Accounting firms proper marketing and fruitful communication, helping them bring about a thriving life for their clients.

He successfully managed multiple businesses in the past and to him - business is a game with players, rules, strategies and ways to win and ways to lose. And it’s a game he enjoys playing!

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