When it comes to your email strategy, you should always be informed about the best practices and strategies that have been proven right time after time. But at the same time, you really have to figure out what you like, what you actually enjoy because you want your copy to be unique to you. One person who does this amazingly well is Kim Kiel. Kim Kiel is a leading Direct Response Copy Strategist and the Founder of Boutique Copywriting Agency Kim Kiel Copy. With 15+ years of writing multi six-figure campaigns for small businesses and nonprofits, Kim helps brands and experts share their gifts and positive impact with the world.
The Money Making Dinner Party Framework for Writing an Email Welcome Sequence consists of several parts and it allows you to space out the information but also to change the level of information and the kind of information that you're sharing in each of your emails. Kim believes that, as human beings, we overthink things and we overanalyze. So her advice is to keep it simple. So, break down your email!
- Know what you want to share
- Create your intros and outros
- Use copywriting formulas
Make sure you catch this episode to find out more about how you can create that amazing email welcome sequence!
You can download Kim's free Magnetic Copy Checklist HERE.
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