Dr. Art Weinstein is a professor of marketing at Nova Southeastern University, Fort Lauderdale, Florida (USA) and Author of Superior Customer Value. Art is a 4-time recipient of the “Faculty of the Year” and “Excellence in Scholarly Research” awards. His marketing experience includes the A.C. Nielsen Company (Senior Marketing Researcher); Small Business Development Center at FIorida International University (Regional Manager); and Pro-Mark Services, a marketing consulting firm specializing in professional services marketing (Partner). Art has consulted for some of the largest tech companies in the world such as Bayer Diagnostics, Cordis Corporation, Citrix Systems, Hewlett-Packard, Intel, and Motorola. He was the founding editor of the Journal of Segmentation in Marketing and is currently on the review board for the Journal of Small Business Management and the Journal of Marketing Analytics. Dr. Weinstein has published more than 80 scholarly articles on B2B segmentation, customer value, and entrepreneurial marketing. In addition, he is the author of 8 books. His latest book is Superior Customer Value – Finding and Keeping Customers in the Now Economy (Routledge/Taylor & Francis, 2019). Art’s marketing blog “Customer Value in the Now Economy” https://SCV-Weinstein.blogspot.com was named a Top 15 Business Education Blog in 2021 by feedspot.com. Art Weinstein may be reached at firstname.lastname@example.org. Connect with him via LinkedIn or visit his website at artweinstein.com for further information.