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Beer With Darren
Hosted by the CEO of Paiger, Darren Westall. On this podcast, you'll find interviews with top marketers and sales leaders across the B2B space with a focus on getting sales and marketing working together.
Jul 28, 2020
Billy Humphreys Discusses Marketing Career Progression And How He's Got To Where He Is Today
In the second episode of Season 2 of Beer With Darren, I spoke with Billy Humphreys about his career progression, what he wants to do next, and gained his advice to marketers starting out. Billy is the senior marketing manager at MRL Consulting Group. His career began at Friday Media Group with help from his partner who was a horse lover herself and helped him show off his 'great understanding' for all things in the horse world. Since he has taken his career above and beyond what he thought he could achieve in his time frame. We all plan our career around where we want to be in 5, 10, 15 years, and the type of salary that goes along with it. But interestingly Billy was not shy to say he has no clue about some aspects of marketing and those are the parts he still wishes to learn about. What's next for Billy? I'm excited to observe and see what he goes on to do next.
Jul 13, 2020
Steve Carter From The Ability People Talks Marketing, Changing Technology And Diversity.
On the first episode of Season 2 of Beer With Darren, I speak to Steve Carter about all things marketing, technology, and diversity. Steve is the founder of The Ability People, a recruitment professional with almost 35 years' experience worldwide. He’s lived in the UK but worked also in Ireland, Asia and Australia.
Jun 25, 2020
John Russell From Staffing Future Talks About Recruitment Marketing Tech
If you would like to find out how to get your sales and marketing teams working together, we surveyed over 100 sales people and spoke to marketing experts to get their opinion. Get the results here: https://paiger.co/sales-and-marketing-survey/
May 16, 2020
Jon Brooks, Pricing Specialist, talks about how marketers should be involved in pricing
Should marketing be involved in setting your pricing? Absolutely! And if you're not, it's a great way to build a relationship with your sales team & leadership. Jon is the former Marketing Manager at Reed and now works with recruitment businesses to differentiate their pricing to be more effective and increase revenue.
May 10, 2020
Owain Wood discusses how new marketers can build relationships with sales
On this BeerWithDarren episode, we dig further into how sales and marketing can work together and what new marketers can do to ensure success.
May 4, 2020
Richard Turrell discusses how he gets sales bought into his marketing campaigns
On this #BeerWithDarren episode, Darren was joined by Richard Turrell for a live webinar to discuss the challenges with getting sales and marketing teams working together.
Apr 29, 2020
Involve sales professionals from the start and they will buy into marketing, - interview with Kieron Mayers
In our latest episode of Beer with Darren, we speak with Marmalade's Marketing Director, Kieron Mayers. He discusses his experiences working with sales teams in-house and on the agency side while digging deeper into his advice on how to improve the relationship between the sales and marketing.
Apr 23, 2020
Good content and communication is key the key to smarketing, with Glenn Southam
In this episode of Beer with Darren we speak to Glenn Southam Founder of Two Ends where we discuss how to get sales and marketing working closer together, why right now you need to be utilising communications, showing your worth, putting out good content and much more
Apr 15, 2020
Tips on integrating your sales and marketing teams from Janine Owen
In this episode of #BeerwithDarren, Darren speaks to Janine Owen who is a marketing DIrector at Search Consultancy. We discuss how she integrates sales and her marketing team, tips to bring sales and marketing close together and Smarketing. Smarketing is the process of integrating the sales and marketing processes of a business. According to sources, Smarketing began around 2000 as a result of improved web browsing capabilities.
Apr 8, 2020
Why marketing is so crucial right now - Interview with Craig Howard from Volcanic
In this episode, we go into detail about why marketing is so crucial right now, why doubling down on marketing is the right thing to do, tips to work from home and how important it is to stay human at the moment.