Beer With Darren
Tips on integrating your sales and marketing teams from Janine Owen
Apr 15, 2020 · 24 min
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In this episode of #BeerwithDarren, Darren speaks to Janine Owen who is a marketing DIrector at Search Consultancy. We discuss how she integrates sales and her marketing team, tips to bring sales and marketing close together and Smarketing. 

Smarketing is the process of integrating the sales and marketing processes of a business. According to sources, Smarketing began around 2000 as a result of improved web browsing capabilities.

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