Community Heroes
Community Heroes
Sep 24, 2020
#21 | Taking Bush Businesses to next level with Jenn Donovan
Play • 47 min

What started as a whim of an idea whilst driving through the canola fields of rural NSW lead Jenn Donovan to create a platform that seemingly exploded overnight and has seen her win 2020 Ausmumprenuer People's Choice Award for Making a Difference. After chatting with this vibrant, lively and down to earth woman, it is easy to see why she won one of the most prominent award for women in business. Jenn started a Facebook group called Buy From a Bush Business. Encouraging rural and regional crafters, artists, producers, suppliers to showcase their business and wares. In less than 12 months the group now has nearly 280,000 members! More than that it has created opportunities for people to promote their products in an engaged environment which has seen many business soar in trying and difficult conditions. 

Millions of dollars has been exchanged through the group, seeing money come back into remote and rural communities where drought and bush fires has caused devastating effect on many regions. Now Jenn has partnered with 2 other women to create a marketplace - they are aiming to make it Australia’s top marketplace to buy from the bush! You can shop online to discover unique products, services, activities & experiences from regional and rural businesses across Australia. Because when you shop on Spend With Us, you’re making a difference (& plus a small business owner does a happy dance!)

Jenn's purpose is to help small business owners embrace technology and the digital world we live in. Having grown several businesses using tools such as social media, websites and other marketing strategies, Jenn wanted to share her successes, triumphs, failures, and everything in between to help businesses learn from her mistakes and excel from what she know works!

From law to retail to speaking and keynoting – Jenn's journey has been as steep as her learning curves and she's still loving every minute!


After 15 years in law, Jenn bought a retail business in a regional town in Victoria. She built that

business into a highly profitable 7 figure business and eventually sold it. Since then, Jenn has been

assisting other small business owners, in retail, service based and tourism, around the country, to

achieve their business goals. Jenn specialises in helping start-ups turn ideas into businesses, online

and offline marketing, social media and email marketing. Founder of Buy From a Bush Business, Co-

Founder of Spend With Us – Buy From a Bush Business Marketplace and host of the very popular

podcast Small Business Made Simple, Jenn is all about community and humans interacting with

humans! Jenn talks the talk but importantly walks the walk!


More episodes
Clear search
Close search
Google apps
Main menu