Behind the Brands: The Marketing Podcast
Mariam Noronha
Subscribe
Behind the brands is a business podcast that focuses on advertising, marketing and brand building. It aims at giving people a brief but insightful look at what goes into the making of some iconic brands and their advertising campaigns
Available episodes
Newest first
Oldest first
Mar 13, 2022
Rajasthan Tourism Campaign - Storytelling, experiential and digital marketing
In this episode we take a look at the Rajasthan tourism campaign from 1993 till date. We discuss the Padharo Mhare Des and Jane Kya Dinh Jayne campaigns and other marketing initiatives by the State
playlist_add
Feb 8, 2022
The Kumbh Mela: India’s Mega Outdoor Marketing Opportunity
For brands focused on small town and rural India, the Kumbh Mela offers the opportunity to engage with consumers directly. In this episode we take a look at what it takes for brands to tick at the Kumbh. What are the important questions that brands should ask. What should be their focus. Sales or Brand Building? Let’s consider these questions and some great examples.
playlist_add
Jan 14, 2022
Tata Steel advertising campaign: Steel and Social Impact
In this episode we take a look at innovative, people centric advertising by Tata Steel
playlist_add
Sep 2, 2021
Tanishq: Marketing and brand building initiatives
In this episode we take a look at the brand building journey of Tanishq, India’s pioneering jewellery brand. Presenting insights into Tanishq’s marketing and advertising campaigns.
playlist_add
Jul 12, 2021
Brand Bites : What Brands can learn from Red Bull
Red Bull gives you wings is an iconic tag line which is at the heart of Red Bull’s brand philosophy. in this episode we take a look at how this top selling energy drink carved its own niche to create high quality content for its target audience and grabbed eyeballs through the sponsorship of mega scale events.
playlist_add
Jun 30, 2021
Marketing Nuggets : HappyDent India
Marketing nuggets is a series of short focused insights into brand building initiatives. Marketing mantras and wisdom from iconic brands in less than 10 minutes. In this episode I take a look at HappyDent’s marketing and advertising initiatives in India
playlist_add
Jun 27, 2021
Marketing Myopia: Lessons from Nokia’s failure
Nokia a market leader in the mobile phone market plummeted to rock bottom. In this episode we understand the reasons for Nokia’s failure
playlist_add
Jun 14, 2021
Marketing Myopia: What brands can learn from Kodak’s failure
Kodak was a market leader in the photography industry. Let’s take a look at how short sightedness led them to become extinct.
playlist_add
Jun 5, 2021
Marketing Nuggets: PETA advertising- a blend of colour, controversy and celebrity endorsements
PETA is known for its colorful, graphic imagery and controversial advertising. Join me as I take a look at this campaign and share my key takeaways
playlist_add
Apr 30, 2021
Marketing Nuggets: Iconic Indian Mascots Fido Dido
PepsiCo’s 7 UP mascot, was not limited to its marketing endeavours in India. However, Fido dido is the original cool guy, known to all 90’s kids. He made a brief comeback in 2018. Here’s a look at his journey
playlist_add
Apr 27, 2021
Marketing Nuggets: Iconic Indian Mascots- Asian Paints Gattu
Gattu, the boy with the paint brush, ragged in his appearance and full of impish charm was the mascot for Asian Paints from 1954 to 2002. Let’s take a look at his journey in this special episode on iconic Indian mascots.
playlist_add
Apr 14, 2021
Marketing Nuggets: iconic Indian mascots- The Amul Moppet
In this episode we continue to take a look at some iconic Indian mascots. The Amul Moppet is an endearing mascot for Amul and features in many executions for Amul butter on a weekly basis.
playlist_add
Apr 5, 2021
Marketing Nuggets: Indian mascots special series- The Maharajah of Air India
Air India’s Marajah is one of India’s most recognised and endearing mascots. The Maharajah turns 75 this year. Let’s take a look at his journey as a pillar of Air India’s advertising strategies and marketing campaigns.
playlist_add
Mar 30, 2021
Marketing Nuggets: Mysore Sandal Soap
Mysore sandal soap is a 105 year old heritage, beauty soap brand that enjoys immense brand loyalty in southern India. In this episode we take a look at its journey, its marketing, brand communication and brand building initiatives.
playlist_add
Mar 24, 2021
Marketing Nuggets: The Tanishq Ekatvam Ad campaign
Tanishq is a market leader in the Indian branded jewellery market. It has always challenged stereotypes in its advertising campaigns. The Ekatvam campaign became a controversial topic and was withdrawn. In this episode we take a look at what brands can learn and do better when weaving brand conversations
playlist_add
Mar 14, 2021
Marketing Nuggets: Dove Stop the Beauty Test campaign
Dove has been redefining beauty and challenging stereotypes. The most recent #stopthebeautytest campaign is another endeavour by Dove to build a conversation around stories of judgement and rejection faced by women during the matchmaking process. Dove has not stopped at talking about the issue but is walking the talk to engineer social change.
playlist_add
Mar 3, 2021
Marketing Nuggets: Brand story MTR
MTR is perhaps the most well recognised brand in the ready to cook instant breakfast foods in the traditional Indian foods segment. In this episode we take a look at its brand building initiatives.
playlist_add
Feb 16, 2021
Marketing Nuggets: The Boroline campaign
Boroline is a multipurpose cream that has been holding its own in the skin care segment in India. Consistent in its packaging, design and quality, steering clear from adding too many variants, it has successfully engineered its transition from a regional brand to a national brand. In this episode we take a short, focused look at its marketing strategies
playlist_add
Feb 9, 2021
Marketing Nuggets: The Parle G campaign
Parle G is one of India’s most enduring and iconic brands. This home grown brand is associated with magical tea times. Simple, affordable, the common man’s biscuit has positioned itself well. It has reinvented itself and evolved into a millennial brand. In this episode we explore its marketing journey
playlist_add
Feb 2, 2021
Marketing Nuggets: The Frooti advertising campaign by Parle Agro
Mango fruity fresh and juicy- an iconic tag line from the 80’s. in this episode we take a short, focused look at the Frooti advertising campaign by Parle Agro
playlist_add
Jan 19, 2021
Marketing Nuggets : Got Milk campaign
In this episode we take a look at the Got Milk? campaign that promoted milk as a category and ran the very successful Milk Moustache campaign
playlist_add
Dec 1, 2020
Coca Cola India advertising campaigns
Thanda matlab Coca Cola is perhaps the most memorable advertising campaign by Coca Cola India. In this episode we take a look at how Coke as a brand has evolved in India. From targeting youth to becoming a brand for the masses join Mariam Noronha as she takes a look at their epic journey
playlist_add
Nov 21, 2020
The Incredible India campaign
The incredible India campaign is a simple, impact full effort at building brand India. Launched to boost tourism in India, it has evolved over time. From positioning India as a destination for yoga and spirituality to colourful travel experiences, safety for tourists, it has depicted India in all her richness and grandeur.
playlist_add
Nov 8, 2020
NECC EAT MORE EGGS CAMPAIGN
In this episode we take a look at the very popular Sunday ho ya Monday row khao ande ad campaign which was crafted by the NECC ( national egg coordination committee). The campaign changed Indian society and a new class of eggitarians was born
playlist_add
Nov 1, 2020
Advertising during the Covid19 crisis - a special episode
This is a special episode which takes a closer look at how brands are reinventing themselves as far as marketing and advertising go. Has advertising increased? What conversations are being woven around the crisis? If advertising is a mirror of society, how is the crisis reflecting in ad campaigns? Join me as I attempt to answer these questions
playlist_add
Oct 15, 2020
The IPL (Indian premiere league) advertising
A special episode on the IPL India’s very own home grown brand. A look at brand associations and sponsorships, some examples from the tournament’s history.
playlist_add
Oct 1, 2020
Hero MotoCorp advertising campaigns- riding ahead in automobile advertising
Hero MotoCorp has been an aggressive advertiser in the Indian automobile sector. This episode takes a look at its early advertising till 2020
playlist_add
Sep 15, 2020
Raymond The Complete Man advertising campaign
Let’s explore how the iconic brand Raymond has positioned itself at the top of the market. It’s premium products, dedicated retail store and sensitive advertising have helped the brand to stay relevant so far. What does the future hold. Let’s take a look
playlist_add
Aug 25, 2020
Prestige Pressure cooker and kitchen ware advertising campaign
Prestige pressure cookers,s tagline Jo Biwi se Kare pyaar who Prestige she kaise Kare inkaar” is one of Indian advertising’s famous taglines. Prestige has built a robust product line and has matched this effort with a strong retail network. It’s advertising has evolved in time. Let’s take a look at its journey in advertising and marketing since 1982
playlist_add
Aug 18, 2020
Ariel Share the Load campaign
A look at Procter and gamble’s Ariel detergent’s history, marketing and advertising. Special focus on the share the load campaign.
playlist_add
Aug 8, 2020
The Vicks advertising campaign
Vick’s is known for its mother’s touch of care. Over the years the brand has redefined family by advocating transgender and adoptive parenting. Join me as I take a look at its advertising journey
playlist_add
Jul 28, 2020
Drinks and Memories: Paper Boat advertising campaign
Paper boat a breakthrough brand in the Indian beverages market has blended nostalgia with story telling. Childhood memories are the focus of its initiatives. Their consistent approach and willingness to experiment has made them a high recall brand for all Indian consumers. In this episode we take a look at their journey
playlist_add
Jul 22, 2020
The Flipkart advertising campaign- a decade of transition
The Flipkart kids campaign is among India’s best known and loveable campaigns. In this episode I take a look at the brands transition from awareness to education about online shopping and shipping to establishing a human connect. Join me as I trace its journey
playlist_add
Jul 13, 2020
Brooke Bond Red Label Tea Advertising campaign
A look at Brooke Bond Red Label Tea advertising campaign which weaves storytelling and inclusiveness in an impactful and engaging way
playlist_add
Jun 24, 2020
Surf Dirt is Good advertising campaign
Part 2 of the surf detergent advertising campaign takes a look at the refreshing narratives of the brand. From Dirt is Good to colours are good surf has marketed itself while refreshing its product offerings
playlist_add
Apr 30, 2020
Surf Lalitaji advertising campaign
I take a look at how surf waged a detergent brand war not on low prices but value for money. Let’s discover the who, what, why and how of the surf Lalitaji ad campaign
playlist_add
Apr 21, 2020
The Maggi noodles advertising campaign
In this episode I take a look at how Nestle’s Maggi noodles achieved a cult like following. Let’s decipher the advertising campaigns since ithe brands launch in 1983
playlist_add
Apr 14, 2020
Cadbury Dairy Milk advertising campaign
Deciphering how Cadbury dairy milk has reinvented itself through its advertising and brand propositions and has come out on top each time
playlist_add
Apr 11, 2020
Fevicol the adhesive that forges unbreakable bonds advertising campaign
A look at the Fevicol advertising campaign. Humorous, Indian at heart and bonding with customers.
playlist_add
Apr 6, 2020
Vodafone pug and zoozoos advertising campaign
An analysis of and insight into the Vodafone pug and zoozoos advertising campaign
playlist_add
Apr 3, 2020
The Amul utterly butterly delicious campaign
In this episode I take a look at what goes in to the making of the Amul butter ad campaign
playlist_add