Episode 11: The TikTok Appeal: Viral Marketing for Any Business with TikTok
Play • 27 min

In his 2021 Make it Big Conference session, Lorry Destainville sat down with our very own Brand Manager, Leah Spector, to share how merchants can reach new audiences with the power of TikTok, the latest rising star on the social commerce scene.

Lorry Destainville is Global Head of Partnerships at TikTok: https://www.tiktok.com/business/


Want even more Make it Big insights? Get inspired by more industry experts at the Make it Big 2021 conference — available on demand today. www.bigcommerce.com/make-it-big/

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