Revenue Vitals
May 1, 2020
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
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Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Walker and Gaetano DiNardi dive into content strategy on this week’s episode of Demand Gen Live.
More episodes from Revenue Vitals
1 day ago
RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12
Chris is back and had a productive hour of live chats with listeners where he addressed their questions, and got to chat back and forth through their specific scenarios.
Some topics included:
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Explaining Dark Funnel to a CEO: how to better understand breaking down the concepts clearly as well as bringing it to life in application
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LinkedIn Promoted Posts: a reflection on the new feature that allows personal brands to post on behalf of companies, and thoughts on influencer marketing beyond LinkedIn
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YouTube Video: where to start and which format of video to focus on right now
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Self Reported Attribution: metrics to watch that will identify potential future success and failure (with an important caveat)
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And more!
If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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5 days ago
RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
Stephen White, of the Bitesize B2B Marketing Podcast invited Chris on to chat about some of Refine Labs’ recent research experiments, and how Chris approaches growth with an experimental mindset.
They cover why an experimental mindset is so important, and how teams can efficiently run experiments. Chris covers the self reported attribution experiment in detail, how that has paved the way for other programs at Refine Labs, and more!
If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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Mar 22, 2023
RV 49 - Structuring Event Content, Watchtower Insight, Creative Campaign Strategies, and More! | Revenue Vitals Live #11
Kaylee Edmondson and Sidney Waterfall host this week, spending the hour having live chats with listeners, addressing their questions, and digging into their specific situations:
Some topics included:
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Live Event Content: how to distribute live event content in new and engaging ways, preparation techniques to make post-production more efficient, leveraging content at in person and online events, and tailoring tactics to align with your event goals
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Advice on where and how to invest your trade show budget to make the event as effective as possible
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Insights and tips on how to get started creating a cohesive, thoughtful campaign strategy
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Ways to establish culture and discipline to encourage effective behaviors when shifting to implement true Revenue R&D
If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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