State of Demand Gen
May 1, 2020
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Walker and Gaetano DiNardi dive into content strategy on this week’s episode of Demand Gen Live.
More episodes from State of Demand Gen
2 days ago
132 - Measurement is Flawed in Marketing | B2B Marketing Leaders with Dave Gerhardt
This episode was repurposed from when Chris joined Dave Gerhardt (CMO at Privy) for a conversation on the B2B Marketing Leaders podcast. They talked about unconventional growth levers, problem solving as a marketer, the importance of being in the details, and why a strong team makes everything easier. Chris dove into why measurement is flawed in marketing and how to use correlation and social cues as a means of measurement, and Dave shared that one thing marketers are not good at doing is thinking about both short-term pipeline generators and long term brand/revenue plays, like a podcast.
Chris and Dave are putting on a recurring live event the first Thursday of every month. Registration is required (and free), so make sure to save your spot here and add it to your calendar.
4 days ago
131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
Sam Kuehnle, Director of Demand Gen @ Refine Labs, hosted a Back to Basics session with Chris Walker about the buyer experience. They talked through the importance of reverse engineering your own buying process by challenging the ways people have previously done things and mapping the journey back to how people buy things today. Keep yourself honest by asking yourself when the last time a tactic you are currently employing worked on yourself. Sam and Chris talked through some of the most common mistakes companies make as well as assumptions and stereotypes that need to be replaced with actual customer insights from people who are in the market.
“The journey is not linear.”
5 days ago
130 - Creative is Your Secret Weapon | DGL S2 x28
Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:
Strategy:
1. Why most companies don't create demand
2. How to use data to actually improve marketing performance
3. Just because it's inbound doesn't mean it's a good marketing strategy
4. It's' time to rethink what a website is for
Paid Social Deep Dive:
5. Copy in the creative is the #1 variable that determines whether or not your ad is successful
6. When to invest in a targeting tool like Metadata or Clearbit
7. Why creative is your secret weapon for maximizing smaller budgets
8. Why your lookalike audiences might be a trap 9. How to measure the success of a retargeting campaign
Register here for our recurring live event with Dave Gerhardt (CMO at Privy).