In this episode, Jake, Nick and Lez answer questions from the audience on our upcoming flavor and tips they would give to new founders building in the CPG space
We discuss Jake taking over R&D without permission, how we pump ourselves up when stress gets too high, how mentorship is a cheat code for founders and so much more.
We share key takeaways on:
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1:21 What’s going on with Cookie Dough?
2:52 Why Cookie Dough is so complex to make
4:40 Cookie Dough’s origin story
6:03 Jake brings the momentum up
6:45 Jake hijacked R&D to make his own flavor
9:52 Go-to motivational techniques when stress becomes too high
16:10 Who’s bought into the concept of sleep?
17:53 Jake’s PTSD
19:10 How important trust is with mentorship
21:45 Lez’s trust issues with mentors
25:34 Have no agenda when helping people
27:13 Mentorship is a cheat code
29:55 Tips for starting a new CPG company
32:13 Be at stores as often as possible
37:00 How difficult finances are as an early CPG company
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