John and Shaun say it doesn’t matter whether you’re a large or small business, the basic principles of communication are universal. It’s hard to put a number on how many employees indicate a tipping point for hiring a comms professional. If you’re a leader, how do you know when you need to step back and hire someone? Perhaps that’s a step too far for some, especially if they come from the school of Steve Jobs. Podcast produced by Shaun Weston Media.