How comms teams combat short-term thinking
Play • 8 min

The pandemic brought with it short-term plans to counter its effects. But what about the long-term? John and Shaun have a short discussion about it. How important is it to think long-term when it comes to business decisions, and what responsibilities do we have as communications professionals to help people see beyond the present situation? Produced by Shaun Weston Media. Music by CyrilNikitin, Music Standard Licence.

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