The Snoo: How a Good Night's Sleep Can Save the Day
Play • 41 min

In 2009 Dr. Harvey Karp was in the twilight of his career as a renowned pediatric physician, beloved professor of medicine, and renowned author of the "Happiest Baby"  book series. While he was working the speaking circuit, lecturing on his Five S's infant calming technique, it occurred to him that the methods he espoused to calm babies (and restore a sense of confidence to parents) could be applied to a machine, a bassinet perhaps.  A handful of cocktail napkins worth of sketches later, he found he'd just embarked on his second career as an entrepreneur. 

In this episode of WSTP we dig into Dr. Karp's experience transitioning from what he describes as a risk-averse lifestyle into the world of venture-backed start-ups, the progress from the moment of inspiration to the grind of building a physical product, and what inspires him to continue working to improve the lives of parents and health of babies the world over. 

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