Sep 23, 2021
Holidays 2021 for App Marketers in Southeast Asia: Trends, Do’s and Don’ts, and Actionable Strategies
It’s beginning to feel a lot like festivities!
In this series of holiday special episodes, we'll catch up with experts and discuss what the holiday season 2021 looks like, the importance of data in framing engagement campaigns, key lessons to learn, and share actionable insights.
In this episode, we speak to Rajesh Pantina, Director, Marketing, Asia Pacific, InMobi, and discuss categories that observed higher adoption during holidays 2020, predictions for 2021, expected growth in in-app metrics, i.e. consumption (usage) and transaction data, the importance of vernacular and localized communication, the role of shoppable ads along with use cases from Mondelez, ad spends for the festive season with recommendations and expert advice along with actionable strategies on personalizing for the holiday season.