The holy period of Ramadan is around the corner. A time of reflection, prayer, and community for those who observe the festival.
As with such a period, we expect a massive spike in marketing activities as consumers indulge in going online or visiting a store to purchase their favorite items.
At the same time, marketers pivot their engagement strategies as this period is more than just offering discounts and promotions.
Join your host Shitij, as he discusses with Madhlina Thomas, Senior Executive CRM, Brands For Less, on building insightful campaigns during Ramadan!