Brands like Airbnb and Dropbox have made a fortune with effective growth marketing. While Airbnb reverse-engineered Craigslist forms and cross-posted listings, Dropbox offered extra drive space in exchange for referrals.

Despite different approaches, what unites top brands like Airbnb and Dropbox is having an effective growth engine.

In today’s session, we’re catching up with Dawn Verbrigghe, CEO and Founder, Jottful, to decode what an effective growth engine means, how you can build one from scratch!