In this episode, we’re looking at the festive season in the Middle East.
We are joined by Shyam Sunder, Brand Marketing & Communications Consultant, and listed in the Top Marketers in GCC by Gulf Marketing Review. Shyam runs us through trends that have emerged in the retail and E-commerce space in the middle east, breaking down the impact of White Wednesday and similar shopping events, learnings from the 2020 festive season, predictions from 2021. Shyam also shares best practices on data-driven campaign framing for holidays, shares his tips on media and channel mix, while shedding light on the personalization vs privacy debate.
Listen to the full episode to get more details!