Consumer brands across verticals and geographies are now leading with an insights-led approach, becoming more customer-centric and analyzing behavioral attributes and customer action (within the app or website). This is where the modern-day, end-to-end martech stack comes into the picture. In today’s episode, we discuss how to choose the right engagement platform and create an effective martech stack.

Join Uzair Hamid, Head of CRM at Rain, a licensed cryptocurrency brokerage and custodian servicing the GCC & Turkey, and your host Rajarshi as they discuss the tips to choosing the right engagement platform and building a modern-day martech stack.