Growth Maestros
Growth Maestros
Jun 9, 2020
Growth Strategies, Tech Insights, COVID-19 Impact: Learnings From Cure.Fit with Akshay Rajwade
Play • 44 min

The online workout classes provided by Cure.Fit (through cult.live) has revolutionized home workout during the mandatory lockdown following the COVID-19 pandemic. Go behind the scenes and discover how the product was rolled out within tight deadlines, the unprecedented growth, and strategies on retaining the growth. Find out how the biggest health & fitness brand in the country caters to different fitness levels, age groups, and users with differing motivations as we speak to Akshay Rajwade, Product & Growth at Cure.Fit. Akshay also highlights how Cure.Fit approaches organic growth through delightful user experience thus ensuring positive word of mouth and successful referrals.

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