In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps.
We also discuss:
- growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges
- resolving omnichannel retention challenges from the product perspective through use cases from e-commerce
- the core elements of product-led growth when applied to consumer brands
- how to breed collaboration between product and marketing functions
- how to scale your app from a product-led growth perspective and the role of engagement platforms
You can find Vivek on LinkedIn and Rajarshi on LinkedIn and Twitter.