Growth Maestros
Growth Maestros
Apr 7, 2021
Decoding Product-Led Growth and Retention for Consumer Brands
Play • 50 min

In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps. 

We also discuss:

  • growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges
  • resolving omnichannel retention challenges from the product perspective through use cases from e-commerce
  • the core elements of product-led growth when applied to consumer brands
  • how to breed collaboration between product and marketing functions
  • how to scale your app from a product-led growth perspective and the role of engagement platforms

 You can find Vivek on LinkedIn and Rajarshi on LinkedIn and Twitter.

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