The Intrepid - Ryan Rennick - Swell Skateboards

Apr 6, 2023

Greg Golf, Shabang Music Festival, Marketing and the live music industry | The Intrepid Podcast - Episode 4

CONTENT DISCLAIMER: The following content is intended for informational purposes only and does not promote or condone recreational drug use. Our discussion of harm reduction strategies for individuals who choose to use drugs recreationally is solely intended to provide harm reduction information. It is important to note that while drug use is sometimes common during live music festivals, we strongly advise individuals to carefully consider the potential risks and consequences of drug use and to seek professional help if needed. ___________________________________________________________________________________ We know you've been waiting for it. The Intrepid Podcast is back, and we're kicking off this Spring quarter with Shabang's Co-Founder Greg Golf, joined by our hosts Owen and Nicolas. In this fourth episode, we delve into the world of music and marketing with a focus on the San Luis Obispo (SLO) music scene. Let's explore the history of this iconic SLO event, what goes on behind the scenes, and how you could get involved. Greg Golf, a Cal Poly alumni and entrepreneur, shares his insights into the challenges and opportunities of experiential marketing in the music industry. He discusses how he has created memorable experiences for attendees of the Shabang Music Festival, building a loyal following through word of mouth and community engagement. We also explore the unique aspects of the SLO music scene, including the supportive community of musicians and fans, and the diverse range of genres and styles that can be found in the area. Throughout the episode, we hear about Greg's experiences as an organizer and learn how he has worked to make Shabang Music Festival a success. Whether you're a music lover, a marketing professional, or simply curious about the creative scene in SLO, this episode offers plenty of insights and inspiration. So tune in and join us on this intrepid exploration of the intersection of music and entrepreneurship! SHABANG 🍄 LINKS: https://linktr.ee/shabangslo Timestamps: 1:05 - Building Up to the Festival 2:50 - The Shabang Battle of the Bands Tour5:00 - The "Last" Shabang and How It All Began 11:18 - The 5th Installment of the Iconic SLO Event 16:44 - When Did It Become Legit? 17:30 - Funding Shabang and Financing the Festival 20:30 - Artistic Expression and Interactive Activities at Shabang 22:35 - The Team that Brings It All Together 23:30 - Silent Disco and Other Unforgettable Experiences 25:45 - Experiential Marketing and Shabang's Success 28:50 - How Many People Does It Take to Run Shabang? 31:10 - Booking Performers and Creating the Lineup 32:16 - Building the Set for the Festival 33:11 - The Days Leading Up to Shabang 34:04 - The Challenges of Running a Festival 36:25 - Plans for Expanding in the Future38:22 - More SLO Events to Look Forward To 39:35 - The New Venue at Dairy Creek Golf Course 43:00 - Camping and Other Exciting Possibilities for Shabang's Future 43:38 - Managing On-Site and Keeping the Festival Safe 45:35 - The Craziest Moments at Shabang 47:54 - Shabang's approach to harm reduction and emergency preparedness 50:47 - The most rewarding part of running Shabang 51:30 - Upcoming events, collaborations, and community involvement51:54 - How students can get involved in planning and running the festival 52:37 - Ways to support and participate in future events Follow The Intrepid Podcast: Instagram: https://www.instagram.com/theintrepid... Listen on Spotify: https://open.spotify.com/show/4zzKBTM... TikTok: @intrepid_bycpe Follow Cal Poly Entrepreneurs: Find us at https://cpentrepreneurs.com/ Instagram: https://www.instagram.com/cpentrepren... Facebook: https://www.facebook.com/cpentreprene... LinkedIn: https://www.linkedin.com/company/cal-... Leave us a comment with what you'd like to see in the next episode.

53 min