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CJ Cruz joins The EntreQueerNeur Show with Asa Leveaux to discuss marketing as an entrepreneur.
CJ Cruz is a storyteller with leadership experience and am passionate about marketing: the art of connecting people to solutions that solve their problems. By implementing effective demand generation marketing strategies in the B2B - though he prefers to think of it as B2P(eople) - space, he keeps leads flowing into the pipeline so organizations can crush their revenue goals while sincerely helping educate the market and people they serve. His diverse background in performing arts, economics, data analytics, project management and marketing leadership provides me a unique combination of skillsets to creatively craft and efficiently execute marketing plans that meet and over-achieve growth goals. Here’s how he can help you delight the people you seek to serve and ultimately drive revenue growth: - Go-to-Market Strategy - Persona and Segmentation Research and Development - Competitor Analysis - Buyer Journey Mapping - SEO x Content Strategy - Website and Conversion Optimization - Email Marketing and Nurture Campaigns - Integrated Campaign Management - Webinar and Virtual Events Orchestration - Content Distribution via PESO model - 3rd Party/Vendor Relationship Management - Data Analysis and Reporting - Budget Management - Landing Page Development - Copywriting and Editing - Speech Writing and Public Speaking Beyond his deep love for marketing strategy, his life mission is truly to create joy in the world, especially throughout historically marginalized communities. Because of this, he is passionate about contributing to social innovation and impact initiatives; empowering LGBTQ+, women, ethic and racial minority entrepreneurs; and advancing the diversity, equity, and inclusion movement across corporate America. For fun you can find him hosting events for people and communities I love, traveling across the world (pre-/post-COVID), and spending quality time adventuring with my dog - Chewbacca.
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