The Internet of Things (IoT) is changing the way companies develop products. The demand has changed, the lifecycle of products needs to be longer, it needs to be able to be updated, mobile, and more than anything, it needs to be connected. The internet and the rise of connected products are not only changing the consumption behavior of society but companies need to adapt to this change by thinking differently about how their product will behave and with the help of IoT, companies can now understand how their products are used by retrieving the data of their sold devices instantly. Robert Heerekpp is an Internet of Things consultant who has bathed in the world of IoT since the beginning and made it his mission to help organizations with their IoT challenges. In this new episode of CCC Talks, he helped us understand the impact on business, but also on society as it moves forward in the digital era.