E84: An Early Lesson That Changed Everything With Kristin Zhivago
Play • 31 min
Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. Her digital agency is comprised of a core infrastructure team, and a variety of specialists in the various digital methods and media. Zhivago’s career began in the high-tech industry; she and her husband, through their high-tech agency, helped introduce and market all of the technologies we take for granted today. When the web emerged as a commercial medium, she branched out into other industries and re-invented herself to become a revenue coach, helping CEOs and entrepreneurs sell the way her customers want to buy. 
Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books. Zhivago speaks frequently on the subject of the customer’s buying process, which she was one of the first to identify as being key to selling to today’s customers, and about building your business to compete effectively in our fast-changing, hyper-competitive markets.
In this episode we discuss:
Kristin's upbringing
An early lesson in sales
Going to school for music
What gift her brother gave her 
And much more!
Connect with Kristin:
Website: https://zhivagopartners.com/
Linkedin: https://www.linkedin.com/in/kristinzhivago/
Facebook: https://www.facebook.com/ZhivagoPartners/
Twitter: https://twitter.com/KristinZhivago
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