#44 - The gap between privacy and personalization
Play • 32 min

Customers are concerned about data privacy.

It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. 

A recent study has some interesting data on the topic and interesting interpretations of the results. 

This week we discuss the study, and results, and offer our own interpretations.

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