#10 - Putting the R back in CRM. w/ Melissa Berger from Digitas
Play • 35 min

“Putting the R back in CRM”

Customer relationships are more important than ever.


In this week’s episode of the State of CRM podcast, we received Melissa Berger,

SVP Connections Strategy and North America CRM lead at Digitas,

To talk about…CRM 


Tune in to listen to our discussion about:

👉 The importance of the R in CRM

👉 The empathy needed to build a great relationship with your customers

👉 Golden rule vs. Platinium rule


We also share multiple anecdotes along the way of our chat.

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