The Unwrapped Series - Jack Butcher
Hosted by David Murugasu
“Signal in a world of noise”
Today’s guest is none other than Jack Butcher, founder of Visualize Value. The brainchild of Jack’s decade long experiences as a Creative Director in Fortune 500 advertising, Visualize Value was born in 2019 and has since grown into an extremely successful product and consulting business. 🚀 Today, Visualize Value boasts a combined social media following of over 800k people across Twitter and Instagram (@visualizevalue). 🌎📲 Armed with his signature monochromatic and minimalist design cues, Jack Butcher is leading the field of visual storytelling towards the digital renaissance - one design at a time. 👾
3:30 Jack moving to NYC early in his career.
7:32 Biggest difference between working for clients and being your own boss.
10:44 Agency work culture and environment.
17:00 What led Jack to start Visualize Value after two years of running his own ad agency, and the lessons learnt in that span of time.
22:18 Jack shifting his attention towards Visualize Value full time and the intuition behind that pivot.
28:30 Visualize Value design cues and branding.
32:16 Concept inspiration and notable influences.
35:19 Defining moment behind Visualize Value’s virality.
39:19 The fundamental differences between audiences on Instagram and Twitter.
43:00 Twitter’s effect as a platform for aggregating attention.
47:21 Grappling with the idea of centralised platforms posing a risk to one’s work.
50:18 The importance of Communities vs. Customers.
56:36 Visualize Value’s main product line.
1:01:31 Jack’s thoughts on how to scale Visualize Value.
1:08:02 Exploring NFT’s as a medium.
1:13:56 Understanding why ‘on-chain’ storage is so important for creators.
1:19:38 Luck or Skill?
1:25:20 Jack’s final piece of advice.
Check out Visualize Value!
Shout out to Konrad Dabrowski for producing this episode. 😉