the talktank
the talktank
Apr 25, 2023
Joe Cross - investing and scaling big ideas
Play β€’ 32 min

The Bits & Bytes Series - Joe Cross

Hosted by Olivia Coletti

Today we have the pleasure of talking with the insightful Joe Cross. Joe is now an angel investor who invests and advises in early-big stage ideas. As previous VP of brand marketing and communication and member of the senior leadership team at Wise money services, he has lots of experience and expertise on marketing and startups. Joe is a Digital masters award winner who is interested in growth marketing, go to market moves, communication and workplace culture. His market segment and philanthropic interests reflect that. πŸ“ˆπŸ€©

Angel Investor: Advising and investing in early-stage big ideas.

Award Winning: 2020 Digital Masters Winner - Excellence in Marketing.

Interests: Growth. Marketing. Go-to-market. Comms. Culture.


Joined TransferWise (WISE) as employee #12 in 2012. Stepped off the rocketship 8 years later, waving g'bye to an awesome team of 2,300 people. Member of senior leadership team throughout, as Head of Marketing (Start-up stage) >> US General Manager >> Head of (VP) Brand Marketing & Comms (Scale-up stage).

2008 Masters in media and comm. at LSE.

Check Joe Cross out:


1:40 What does the company do and why do you find it inspiring?

5:25 Are there any specific sectors that you are interested in?

10:10 How do you assess founders?

15:45 What does sustainable investing mean to you?

20:30 What are your thoughts on the ESG industry?

27:15 What are you involved in in your free time?

Shout out to Humzah Rahman for producing this episode! πŸ‘

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