Welcome to Season 3 of The Simpler Business Podcast, where Marissa chats with her favourite entrepreneurs about how they simplify their biz, so you can simplify yours.
In today's episode, Marissa talks with Prerna Malik about simplifying copywriting for conversions!
Prerna is a conversion copywriter at Content Bistro who specialises in writing high converting sales pages and emails for launches and evergreen funnels. Her Intentional Profitability philosophy has enabled Prerna and her husband Mayank to build a million-dollar business while dealing with chronic illness, raising their daughter, and living in India.
Prerna has been in business for over a decade and has helped more than 500 business owners, course creators and service providers create sustainable scale and profitability in their business while reducing the stress and overwhelm that normally comes with product creation, launching and sales.
Listen in as Marissa and Prerna discuss what conversion copywriting is and why it works so well in business, what intentional profitability means, and Prerna's BAKE framework for increasing conversions with evergreen products!
See more from Prerna and download her BAKE framework & other helpful resources here: https://www.contentbistro.com/simplerbusiness
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