Niching your business while embracing a broader skillset with Jane Ekholm
Play • 23 min

Welcome to Season 3 of The Simpler Business Podcast, where Marissa chats with her favourite entrepreneurs about how they simplify their biz, so you can simplify yours.

In today's episode, Marissa talks with Jane Ekholm about niching your business while embracing a broader skillset!

Creative Virtual Assistant and owner of The Jane Edit, Jane works with and supports local and interstate Australian businesswomen to start and run their own businesses. Jane is essentially their sales professional, marketing genius, social media expert, website builder, and graphic designer - and does this for multiple clients using different tech platforms between them!

Listen in as Jane and Marissa talk about what it means to be a “generalist” in terms of running a service based biz, how Jane manages the workload of managing multiple client businesses at once, how she markets her services, and how to stay upskilled easily when working with lots of different tech platforms and clients in different industries.

See more from Jane at the Newcastle Virtual Assistants Facebook Group, on her website and on Instagram at


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