You may think that branding is only relevant for large corporations with a huge customer base, but that’s not necessarily true!
Branding for all businesses - big or small, product, coaching or service based - is important because it plays a huge role in helping your potential client or customer decide whether to buy from you.
Your brand is a reflection of the experience people will have with you. The look and feel of your online presence is seen as a preview to what it’s like to buy from you, be coached by you, partner with you or work with you. It provides the emotional connection between you and your potential client, and if you’re strategic with your branding, it has the power to draw your ideal client to you like a magnet and do most of your selling for you.
For example, if you’re looking to attract high ticket clients - those who are happy to invest because they value the premium experience and the accountability of a high ticket offer, your branding needs to align with that experience. So how do you create that? Today we have an expert of the show to share some tips to help!
Specialising in helping female coaches and founders, Elva Li is a Luxury Branding Coach, Creative Director, and Speaker who helps her clients create a luxury brand so they can attract high-end clients, increase their influence, impact, and income.
Elva has 10 years of experience in business advisory, coaching, and luxury brand styling. She combines her creative flair with her business savviness to help visionary female coaches and founders feel confident online, onboard high-end clients, and become the most iconic version of themselves.
Tune in as Marissa and Elva talk about what defines a luxury brand, how can luxury branding help your business grow, and how to create your luxury brand.
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