All Things HubSpot
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6.9.2020 On this Digital Marketing Team Huddle, the team discusses all things HubSpot and how it can fit into your business's needs.
More episodes from B2B Lead Gen Architects: Real Talk, Real Growth
Nov 9, 2023
Amplifying Your B2B Lead Gen with Strategic Content
Undeniably, even the most extraordinary product or service needs the right storyteller to showcase its magic. It's not just about creating something amazing; it's about creating demand in the face of the right audience in a way that captivates their imagination and compels them to experience the wonder for themselves.
In this episode, we dive into real-world examples of how to make this a reality, aligning a content strategy with business goals, structuring newsletters for engagement, using storytelling in content creation, and mastering persuasion in thought leadership content to supercharge your B2B lead generation.
You're in for a treat.
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Oct 31, 2023
B2B Lead Gen Strategies for Success and Growth
Ever felt like you're hunting for unicorns in a forest full of deer? That's what B2B lead generation can feel like. You know the perfect leads are out there, but they seem just as mythical and elusive.
In this episode, we dive into some common B2B Lead Gen challenges, the importance of marketing and sales team alignment, personalized messaging, and user experience, in addition to the art of navigating long sales cycles and complex buying processes. Remember, steady growth takes time and a strategic investment.
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Oct 25, 2023
Boosting B2B Lead Generation: Content Strategies for Success
Ever felt like you're lost in a sea of competitors? Why isn't anyone paying attention? Tired of shouting into the void?
B2B lead generation can feel that way. Despite having excellent services or products, getting them in front of the right people can be difficult.
In this episode, we dive into how to navigate a sea of competitors with original quality content, diving into:
* The importance of quality content in B2B Lead Generation
* The impact of Google's algorithm updates
* Using helpful content as lead magnets
* Aligning content with search intent for success
* Enhancing user experience to capture attention
* Maximizing impact and reach through content repurposing and automation
* Understanding ROI through data tracking and performance analysis.
And of course, we've sprinkled in some helpful tips you can immediately put to work.
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