There’s been a lot of talk about how to engage employees over the past decade (or more). Many of us spend countless hours and buckets of money to no avail. So when I come across someone who has a different take on this thorny problem, I’m all ears. That’s why I was so excited to meet Olga Fleming, CEO and founder of Y&R PR.
Olga has been at the helm of her company since 2013, using her two-plus decades of experience communicating and understanding how we interact as humans, to build Y&R PR’s rambunctious culture. Olga’s secret sauce for engagement has a few key ingredients (exact proportions not divulged to protect the recipe!): take care of people, listen, be honest, lead by example, and give more than a paycheck.
This creates a culture that people want to be part of and are excited to contribute to. And there’s more than a dash of fun to be had. Engagement happily happens on its own when you get the right ingredients in place. My conversation with Olga on the People at Work podcast gets into what this looks like in practice at Y&R PR, with real examples of successful (and not so successful) initiatives, practices, and rituals.
If you have an appetite for how to engage your people in a fresh way, I’m certain this conversation will help.
About our guest:
Olga is the CEO of Y&R PR, a dynamic and nimble agency that partners with clients on challenging communications initiatives. In her free time, she enjoys spending quality time with her family and singing Paradise By The Dashboard Lights at karaoke.