In episode 32, I'm joined by James Dunlop. James is the Head of Decisioning and Digital for the Wealth division in NatWest Group. Before joining Natwest, James has worked for financial services brands including AXA and Lloyds in various data and analytics roles. Plus, like two of my previous guests (Andy Sutton & Harry Wilkes) James previously worked as part of my leadership team at Lloyds Banking Group.

As well as exploring James' career history & why working in Financial Services is far from dull, we explore his focus on decisioning . James shares why this branch of data work appeals & the biggest challenges he sees today for decisioning (or database marketing) leaders. Along the way there are also tips for leadership development & for those newer in their careers.

So, sit back and enjoy this data leader wisdom from the West Country (with some very well behaved guinea pigs in the background). It might just persuade you to either work for a Bank or focus your career on decisoning.