The dark art within a dark art! This time on The PR Hub Podcast, Adam and Jon speak with Carrie Rose, co-founder of SEO agency, Rise at Seven. The company is a little under a year old, but is already on an incredible trajectory of success with a trolley full of household brands (including one in an industry close to Jon's heart.) Carrie shares the story of Rise at Seven, why it's based in Sheffield and not the golden paved streets of London, how she nearly became an apprentice of Lord Sugar(!) and why search is increasingly at the core of more and more PR campaigns. As always, you can tweet the show @PRHub on Twitter, or Adam and Jon separately at @AdamTuckwell and @JonWilcox_. Carrie can be found on all social platforms @CarrieRosePR, and Rise at Seven is (shockingly) @RiseAtSeven. Please don't forget to subscribe to the show so you keep up to date with the latest episodes, and if you'd be so kind as to rate or review us on Apple Podcasts that would be... well, jolly nice.