Marketing-Led Growth via The Buyer Centric Revenue Model
Join the Marketing-Led Growth™️ (MLG) movement liberating and modernizing B2B Marketing and Sales via the MODERN B2B Marketing and Sales model built for TODAY, not 40 years ago: The Buyer Centric Revenue Model™️. Sunset Sales-Led Growth from the 1980s: Sales Development, Sales Assembly Line (AE-CSM split), quota, and commission. Adopt Marketing-Led Growth: Marketing, Real Sales, Real goals and metrics, full salary plus bonus. Follow implementation blueprint for better profit, growth, careers, competitive adv. Grab the book and join the Slack community.