It’s been just over 6 months since Facebook rebranded their company to Meta, and in the process reignited mainstream interest in the concept of a Metaverse. Since then, billions of dollars of investment across the tech industry have poured into Metaverse-related projects, and many established companies have quickly jumped on the bandwagon to stay relevant and published some form of Metaverse strategy.
But what exactly is a Metaverse? Is it something entirely new and groundbreaking, or just a rehash of the 3D worlds and video games that have existed for decades? To help us try and define this new buzzword and explore how it’s panning out for companies who have gone all in, we are joined by Maxwell Strachan, Senior Features Editor at Motherboard, a VICE Media publication.