Fuel Growth
Fuel Growth
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Product, brand, customers, employees. What is the right growth for your company? Join the Fuel Growth Podcast as we interview CEOs, CMOs, entrepreneurs, and seasoned executives to explore what it takes to propel your business into growth .
Available episodes
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Jan 16, 2023
Succeeding with Channel-Led Growth with Sugata Sanyal, ZINFI Technologies
Sugata Sanyal is the CEO and founder of ZINFI Technologies, a leader in Unified Channel Management (UCM) that enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.
On this episode of Fuel Growth, learn more about acquiring new customers through a channel-led growth strategy, and the role of technology in the channel-led model.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Nov 28, 2022
Embracing a People-First Culture with Terese Lam, 6sense
Terese Lam is the Chief People Officer at 6sense, a revenue AI platform for marketing and sales. Terese leads the People Team and is passionate about driving impact through empowering, developing, and challenging people to be the best version of themselves.
On this episode of Fuel Growth, learn how to develop a growth mindset while adopting a people-first culture, and how to enable employees to grow in their roles.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Nov 14, 2022
Driving Growth through Marketing with James Norwood, isolved
James Norwood is the Chief Strategy Officer at isolved, a human capital management cloud provider focused on helping organizations transform employee experience for a better today and a better tomorrow.
On this episode of Fuel Growth, learn what it takes to drive growth through a marketing-led strategy, and how to build a well-oiled engine to provide pipeline to feed and grow your organization.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Oct 31, 2022
Finding the Winning Self-Service Secret with Esben Friis-Jensen, Userflow
Esben Friis-Jensen is the co-founder and Chief Growth Officer at _Userflow_, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to drive more product-led growth. Since its creation, Userflow has raised millions of USD in ARR with its 3-person team.
On this episode of Fuel Growth, learn how Esben and his team successfully applied a product-led growth strategy to Userflow by focusing on improving user experience (UX) and self-service without growing the team.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Oct 17, 2022
Nurturing a Culture of Growth with Rachel Spasser, Accel-KKR
Rachel Spasser is a Managing Director and CMO for the Accel-KKR Consulting Group, where she leads the operating team and provides oversight in the areas of strategy, sales and marketing, and operations across Accel-KKR’s portfolio companies.
On this episode of Fuel Growth, learn the ingredients behind a successful culture of growth, how businesses can put growth at the forefront, and the main pitfalls to avoid when embarking on the journey of growth culture.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Oct 3, 2022
Building a Customer Acquisition Strategy with Bret Piatt, CyberFortress
Bret Piatt is the CEO of CyberFortress and a career technologist with decades of experience in roles that range from hands-on research and development to executive leadership and board oversight.
On this episode of Fuel Growth, learn why putting the customer first is key to growing your business, and Bret’s tips on building customer-centric sales processes in any industry—even in cybersecurity, and how to improve your customer acquisition strategy.
Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
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Aug 15, 2022
From Freemium to Product-Led Growth with Wes Bush, ProductLed
Wes Bush, CEO and founder of ProductLed, wants people to understand that product-led growth does not make other roles obsolete—on the contrary, it positions them to be accelerators for users.
On this episode of the Fuel Growth Podcast, Wes shares how “freemium” and “try before you buy” business models work to enhance customer acquisition by having clearly defined steps based on problems you solve for free vs. ones that you choose to paygate.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Jul 25, 2022
From Market Match to Customer-Centric with Andre Yee, Foundry
Andre Yee, Chief Product Officer at Foundry, has transitioned from software engineering to leading multiple companies that have gone public. He believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business success.
On this episode of the Fuel Growth Podcast, Andre shares his experiences in smaller companies—building, growing, and being acquired—as well as experiences from leading a larger company through an acquisition.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Jul 11, 2022
From Growth Guru to Category Creator with Jordan Peace, Fringe
Jordan Peace co-founded a lifestyle benefits company called Fringe. At its inception, the "lifestyle benefits" category did not exist.
On this episode of the Fuel Growth Podcast, Jordan shares how through hard work, collaboration, a product-marketing fit, and savvy business decisions, Fringe found a foothold to achieve extraordinary growth via inbound marketing. By placing emphasis on employee wellness and the freedom of choice, the company was able to further develop the lifestyle benefits industry and grow from a team of seven to a team of 62 over the course of just two years.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Jun 27, 2022
From Technology to Engaged Employees with Rebecca Wettemann, Valoir
CEO and Principal Analyst at Valoir, Rebecca Wettemann, believes that empowering employees is the key for growth. Without happy employees, the organization will lose great talent.
On this episode of the Fuel Growth Podcast, Rebecca shares her thoughts on keeping employee engagement high—even in a mostly virtual environment—and using technology to enable continuing mentorship and enjoyable experiences associated with the company.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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Jun 13, 2022
From Referrals to Sales Success with Ryan Staley, Whale Boss
CEO and founder of Whale Boss, Ryan Staley, helps organizations build frameworks and processes to define, focus, and execute their sales processes.
Sales, even at enterprise levels, is all about balancing processes and relationships to scale. But sometimes, the biggest missed opportunity for sales teams can be a lack of post-close interaction touchpoints that enable referral business.
In this episode of Fuel Growth, hear Ryan share the metrics he targets to measure success, how he decreases time-to-sale, and why too many enterprises are jumping over bags of cash to pick up pennies.
Get the _recap of this episode_, or _check out the site_ for more episodes, and information about the Fuel Growth podcast, brought to you by _SugarCRM_.
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May 20, 2022
From Single Store to Fully Franchised with Peter Holt, The Joint
Peter Holt, CEO of The Joint Chiropractic, joins us on Fuel Growth to explain how he and his team worked to successfully grow the Joint from a small, single-digit franchise business to a national franchise with over 500 units.
From restaurant chains to hardware stores, franchisors face similar challenges as they seek to fuel growth within their companies. Maintaining your franchise market share can be difficult, but it’s possible to iteratively improve your brand by leveraging the massive amounts of data available. So how do you measure the needs and intents of all your customers, franchisees, and consumers and translate that data into decisions that make your brand better?
Listen in to find out more about the power of franchising, how Peter has listened to his franchisees and consumers, and why it’s more important than ever to consider the competitive advantages you can exploit in your market.
_Get the recap of this episode_, or _check out the site_ for more episodes, and infor…
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May 19, 2022
Fuel Growth Trailer
Product, brand, customers, employees. What is the right growth for your company?
Join the Fuel Growth Podcast as we interview CEOs, CMOs, entrepreneurs, and seasoned executives to explore what it takes to propel your business into growth.
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