Hy-Vee Senior Vice President of Communications Tina Potthoff shares how the employee-owned grocery chain has created a trusted brand among its loyal customer base. With a foundation built on serving shoppers with a smile, Hy-Vee continually experiments to find what’s next in grocery, adapting seamlessly to an era of digital transformation.

Hy-Vee has grown throughout the Midwest with more than 285 store locations, and has been named one of America’s top three favorite grocery stores and ranked in the top 10 most trusted brands. From employee empowerment to local community engagement to product experimentation, Hy-Vee doesn’t shy away from an opportunity to enhance the grocery experience for customers.