Startup Exits
Startup Exits
May 16, 2019
Sonny Vu, founder of Misfit: $260 million sale to Fossil
Play • 33 min

Sonny Vu is a serial entrepreneur turned investor and advisor. Along with cofounders John Sculley (former Apple CEO),  Sridhar Iyengar and Christy Trang Le, Sonny started, ran and sold Misfit – one of the most iconic wearable brands on the planet.


On this episode of the Startup Exits Podcast, we chat with Sonny about:

• How to come up with the right ideas and analyze the market and competition.

• Sonny's experience with Noam Chomsky, John Sculley, Vinod Khosla and Bill Gates.

• How Apple influenced Misfit.

• What makes the right founding team?

• Learning how to sell is the key to success.

• How to partner with large brands as a small startup.

• Remote teams for startups.

• How Fossil acquired Misfit.

• Reasons why companies may want to buy your startup.

• Transitioning from a startup to a large corporation.

• Future of wearables, AR/VR and battery tech.


Sonny now invests in startups with planet-level impact via Alabaster.


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