Dec 23, 2019
Creating Effective Facebook and Instagram Video Ads
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
K: Welcome to the podcast, it’s your host, Kevin Urrutia, and my co-host, Eric Philippou. Today we are talking about VIDEO AD TIPS. If you’re serious about advertising, you’ll most likely be making videos. The SEQUENCE of great video ads is very important, and it’s often what confuses people the most when they’re planning a video ad. After making literally thousands of video ads, this is a Sequence you can bank on: Hook, problem, solution, call to action 1, credibility, call to action 2
E: Hook:
* The hook is the most important part of the video. It’s what grabs the audience’s attention.
* If you don’t have a good hook, people will not watch your video, and therefore won’t be persuaded by your video.
* The hook must engage your audience.
* It can be as simple as an adorable pet looking at the camera, with it’s cute face taking up the w…