Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM Strategist
Play • 44 min

If you're interested in learning about Go-To-Market strategies for B2B brands, this episode is for you.

In episode #9 I sit down to discuss with Stefan Repin, fractional CMO and GTM Strategist, everything related to GTM and working with a fractional CMO.

Play the episode to learn:

  • When it’s the right time to hire a fractional CMO & the value one can bring
  • What elements should you take into consideration when you’re building your GTM strategy
  • What framework for experimentation can you use
  • How to measure marketing’s impact on revenue
  • How to think about hiring your first marketing people

You can connect with Stefan on LinkedIn where he talks about brand, content, B2B marketing, and demand generation:

The resources mentioned in this episode:

  • The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick
  • Move: The 4-question Go-to-Market Framework by Sangram Vajre
  • Paul Graham’s article Default Dead or Default Alive
  • & for message testing
More episodes
Clear search
Close search
Google apps
Main menu