Nudge
Nudge
Jan 12, 2021
Introducing the Science of Marketing Course
Play • 9 min

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Science of Marketing course, created for Nudge listeners, is here to solve that. This four-part course reveals how behavior science and consumer psychology can boost each stage of the marketing funnel. In the course, host Phill Agnew references peer-reviewed studies, cited sources, and fantastic examples from Nudge guests to help you improve your work. Discover the science behind great marketing today:

Sign up to the free course today: https://science-of-marketing.teachable.com/

Social Pros Podcast
Social Pros Podcast
Jay Baer and Convince & Convert
Where Does Clubhouse Fit in Your Social Media Plan?
Brian Fanzo, Digital Futurist at iSocialFanz, joins the Social Pros Podcast to discuss the new social media platform that everyone’s talking about – Clubhouse. We discuss how this voice-only app is making waves in the social media world and how you can use it as part of your own strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Tailwind aCe Full Episode Details Is Clubhouse the only social media platform that prioritizes conversation over content? Brian Fanzo, Digital Futurist at iSocialFanz, says that Clubhouse is a unique platform that could create a type of dialogue never seen before on social media. As an invite-only, audio-only platform, Clubhouse focuses on real conversations and a new style of networking. Unlike other social media platforms, it’s not all about creating consistent content. Instead, Clubhouse provides intimate spaces to connect and share ideas. As Brian says in this podcast episode, Clubhouse is all about authenticity, which is much harder to fake than on other platforms. After this episode, we’re continuing the Clubhouse discussion – on Clubhouse itself! Join us on March 1st at 10 am ET for the Social Pros Podcast After Party: Clubhouse for Brands with Jay Baer & Brian Fanzo. In This Episode: * 5:23 – What is Clubhouse, and how does it work? * 9:14 – The power of audio and the authenticity of Clubhouse * 12:21 – How conversations on Clubhouse are organized by rooms and clubs * 17:40 – The different types of content and conversations available on Clubhouse * 18:49 – How 2020 events influenced Clubhouse’s rise in popularity * 24:42 – Brian predicts where the growth within Clubhouse will go and how to leverage it as a social pro * 30:54 – How brands can use Clubhouse * 37:00 – How to multitask with Clubhouse * 43:23 – How Clubhouse approaches monetization and moderation * 45:07 – The pros and cons of Clubhouse. Resources * Get the new State of Marketing report for free from Salesforce * Find out more about the community at SocialMedia.org with a special form for Social Pros listeners * Find out if your website is ADA & WCAG compliant with help from aCe * Get $30 off of your Tailwind Subscription! * Join Clubhouse * iSocialFanz website * Brian’s website Visit SocialPros.com for more insights from your favorite social media marketers.
58 min
Product Thinking
Product Thinking
Melissa Perri
Dear Melissa - Answering Questions About Starting a Career in Product Management
In this Dear Melissa segment, Melissa answers subscribers’ questions about transitioning into product management. Q: What can I do to prove to potential employers that I have what it takes to be successful as a product manager, even though I don’t have experience? How do I write my resume? A: Right now, companies are looking for senior product managers to balance out their teams, since they have mostly trained juniors. You should look for a company on LinkedIn that will invest time and resources into training you. Investigate their product leader: if they are very experienced, they will likely know how to train people and be more willing to find people to work with. For resumes, I recommend highlighting your achievements in previous jobs that are affiliated with product management, such as doing customer interviews and creating personas. Pull out what’s relevant and tell the story the way you want to tell it. Q: Do you need an MBA to become a product manager? A: MBA’s typically help product managers in leadership positions, but it’s not a requirement for transitioning into the field.  Q: What steps should a senior product manager take to move into a director role if he or she has not had the opportunity to manage people? A: What I’ve seen that helps people move into that role is showing that you can be strategic and think outside the box. Additionally, you have to be more business-focused; while we want to ruthlessly prioritize the user and their needs, you also have to figure out how to prioritize that within the frame of your company strategy. Think about what the company strategy is and then take every chance you get to explain to the leaders how your product can help achieve those goals. Q: How do I evaluate a company's maturity and practice in modern product management? What should I look for before and during the interview process? A: Here are some questions I ask product management leaders to gauge the company’s maturity, and what the responses indicate. What are your most important business goals? What are your most important product goals? What are you working on now and why? If they can't tell me the story behind that, it means that there's no strategy in the organization or that there's misalignment. If you get to meet the head of sales or the head of engineering, ask them about product management to see if they have a good understanding of it. If the rest of the organization doesn't know what you do, you're probably gonna have a hard time executing and doing your job there. Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com
26 min
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